We are happy to share our experience and pass on knowledge.
Here is an excerpt of our lectures of the past years:
- linked documents in German language only -
Cancellation analysis, customer value, switching probability and segmentation
Lecture for the technical committee of an industry association. In it we give an overview of the fields of application of our approach as well as our way of working.
We do not publish our "secrets" on the world wide web. However, if you are interested, we will be happy to send you the presentation slides.
When is customer retention through down-selling worthwhile and when not?
Presentation at the Innovation Day "ENERGEO 2015", Energy & Geomarketing Nexiga GmbH
Implementing product migration for customer loyalty in an economically optimal way - A practical report
Presentation at the 8th Leipzig Energy Price Day of Get AG.
Next level market research?
Impulse lecture for the market research committee of an industry association
How do I readjust marketing & sales?
Presentation at the EUROFORUM Conference "Sales Processes in the EVU"
Business analytics solution reduces wastage by up to 75 percent
Presentation for the IBM Club of Excellence at CeBIT
On the development of the requirements for the operational market researcher
Lecture on the occasion of the 10th anniversary of rc - research & consulting
Lecture at the VWEW Infoday "Marketing Strategies for Green Electricity"
Lecture at the VDEW Infoday "Energy suppliers in the view of the public and customers"
Geoanalytical support for target area selection and direct customer communication
Lecture geomarketing congress of the company Lutum and Tappert
From energy price discourse to gas product innovation
Lecture at the 1st Leipzig Energy Price Day of Get AG
Contributions from market research
Lecture at the VDEW Infoday "Efficient Marketing - Market Research Aspects of Marketing Controlling"
In focus: school information
Lecture at the VWEW "Practical Meeting on School Information
Hints & pragmatic approaches
Lecture at the VDEW Info Day "Professional Market Research"
